Businesses can benefit a lot from implementing image search capabilities into their websites or applications. Here are some reasons why:
Search Engine Optimization (SEO for short) is of paramount importance nowadays. it is the process of improving the quality and quantity of website traffic to a website or a web page from search engines, and as you know, images are very important to catch the eye of potential customers, which directly impacts the traffic you get. Building brand awareness and promoting your products or services go hand in hand, and when it comes to purchasing decisions, almost everyone trusts visuals more than text. Image searching, and more precisely reverse image searching, is a very powerful tool that can, among other things, reveal what the community around your product or service is interested in.
Finding out about new trends and ideas is extremely important to get ahead of the curve because everyone is exposed to images and everyone can re-use them as well, with ill intent or not. This is another reason why reverse image searching is such a powerful tool in business, both as a means to check the impact of your service or product, and to take proper action when your content is used by others for profit. The other side to that coin is perhaps even more important; avoiding copyright infringement and fair use, which can not only economically impact your business directly, it can damage the trust of your customer base.
Reverse image searching could thus be understood as an investment both in risk management and in growing your relevancy on the web over time. There are several ways to perform these kinds of operations, but we recommend using an API that does it because it’s the right tool for the job, and also the most versatile when it comes to business applications.
What Is An Image Search API?
An API (Application Programming Interface), is a set of commands and procedures that allow software programs to communicate and exchange data with one another, and one of its main draws is that by design they can be integrated into your app or website. An image search API, therefore, allows you to create applications that use an image search engine’s data and functionality. Zyla’s Reverse Image Search API, which we recommend here, works with image URLs as input, and after a quick search, it will provide a series of links where said image has been used or named, so you can track its users across the web. In its the purest form, it looks like this:
How To Use It?
To make use of it, you must first:
1- Go to Reverse Image Search API and simply click on the button “Subscribe for free” to start using the API.
2- After signing up in Zyla API Hub, you’ll be given your API key. Using this one-of-a-kind combination of numbers and letters, you’ll be able to use, connect, and manage APIs!
3- Employ the different API endpoints depending on what you are looking for.
4- Once you meet your needed endpoint, make the API call by pressing the button “run” and see the results on your screen.
