Do you want to know about the best website traffic APIs for developers? In this article we will tell you more about them.
APIs can be used to track website traffic in a number of ways. They can give information on the number of visitors, where they come from, how long they stay on the site, what pages they visit, and more. This data can be used to make decisions about how to improve a website or application. The number of users who visit a website is referred to as website traffic. Depending on the website’s objective, the visitors’ personal aims, and how they found the site, the number of visitors will vary. There are several types of site traffic:

People who visited your website directly by entering the URL into the search bar or adding it to their bookmarks are referred to as direct traffic.

Referral traffic – Referral traffic is produced by users who access your website via a link from a blog or forum operated by a different company.

Programs used in email marketing provide you with a variety of data on the traffic they have created, including the opening rate, click-through rates, total clicks, unique clicks, and delivery rates.

There are a lot of different APIs you can use to track website traffic. Some are without charge and some are paid. We’ll go over some of the best options in this article.

Google Analytics

You can measure your Flash, video, social networking, and other websites and applications using Google Analytics in addition to your advertising ROI. Google Analytics uses page tags to gather user data from each person who visits a website. A JavaScript page tag is present in every page’s code. This tag is activated by each visitor’s web browser, gathering information and sending it to a Google data collecting server. Then, Google Analytics can monitor and show data like as user counts, bounce rates, typical session lengths, sessions by channel, page visits, goal completions, and more using customisable reports.

Site Traffic API

This API is perfect for marketing teams who want to learn more about the user behavior. You may find out who visited your site, how long they stayed, and where they came from by using this API. You can utilize this knowledge to organize your marketing tactics; for example, did you know that 57% of consumers will return to a website after a positive encounter? You can learn where visitors are coming from on the website by using the Site Traffic API. It implies that you might examine the countries, frequency, and traffic source locations of the visitors (direct, social media, emails, etc). Just enter the URL of the website you wish to visit. You will also receive traffic statistics by country, monthly visitors, engagement metrics such as average visit time, bounce rate, and pages per visit, and the traffic sources.

Google Search Console API

You can track, maintain, and troubleshoot your site’s visibility in Google Search results using the no-charge service Google Search Console. Although you are not need to register for Search Console in order for your website to appear in Google search results, doing so might help you understand and optimize how Google views your website. The most popular reports and activities in your Search Console account are accessible programmatically through the Search Console API. You can manage your sitemaps, display your verified sites, and query your search stats among other things.

As a conclusion, if you want to review your marketing strategies pick any of the previous APIs.