The importance of website traffic
Any business that wants to succeed in the Internet must have a website. However, it is not enough to have an attractive page if it is not visited by users. The main objective of any company is to increase its sales and, therefore, its profitability. To achieve this, it is essential to know the traffic of your published website.
Website traffic is the number of visits to your website over a specific period of time. This indicator is essential for any company or business that has a website. It allows you to know how many people visit your site and where they come from.
Why is web traffic important?
The importance of web traffic lies in the fact that it allows you to know how many people interact with your brand through your website and, therefore, how many potential customers you have. Knowing this information allows you to improve the content of your website and increase the likelihood of obtaining more sales.
Knowing the origin of your visitors is also very important. This will allow you to know if your traffic comes from social networks or if it is generated by SEO. This information will help you improve your SEO strategy.
There are many tools that allow you to measure the traffic of any website, but the following are the best three:
Site Traffic API
This API could be used by marketing teams and advertisers to get information about a competitor’s website. You can also use it to check the performance of your own website and to see where you need to improve.
Leadfeeder
With this API you can track your website visitors which will allow you to identify companies that are interested in your product. You can also get their contact information, and find specific information like what each company views, watches and downloads on your website. There are many services that can be set up to be performed automatically, such as create deals or assign owners.
Google Analytics 
With Google Analytics you can measure how visitors interact with your website, how they find it and what they do when they get there.
To make use of Site Traffic API, you must first:
1- Go to Site Traffic API and simply click on the button “Subscribe for free” to start using the API.
2- After signing up in Zyla API Hub, you’ll be given your personal API key. Using this one-of-a-kind combination of numbers and letters, you’ll be able to use, connect, and manage APIs!
3- Employ the different API endpoints depending on what you are looking for.
4- Once you meet your needed endpoint, make the API call by pressing the button “run” and see the results on your screen.
