Knowing where your users are from is important for your business. For example, you can target them with specific offers in their area or offer them discounts for travelling to your store if they are coming from a specific region. All of this is possible thanks to geolocation. This technique uses data on IP addresses to determine the location of a device on a map. It is widely used by web developers to personalise content for users and offer them local information. But it can also be used by marketers to improve their targeting and optimise their campaigns.
The most important element that you need to know about geolocation is the latitude and longitude coordinates. These are numbers that indicate the exact position on Earth’s surface at which a point is located. Latitude is a measure of the distance north or south from the equator, while longitude is a measure of the distance east or west from the Prime Meridian. There are many ways to know the geolocation of your customers, but the most reliable one is using a geolocation API. It allows one to obtain the location of any IP address in just a few seconds.
There are many APIs on the market, but not all of them are the best. However, you can find one that will be perfect for your needs. We recommend using Ipxapi if you want to get accurate results quickly and without problems.
More About IpXapi
IpXapi is extremely simple to use and will provide you with accurate and reliable data. This API works by simply passing an IP address as a parameter and returning with it the latitude and longitude coordinates, the local time in UTC, and other details. This way, you will be able to see on a map the exact location of any IP address in just a few seconds. Additionally, it supports IPv4 and IPv6 addresses, so it’s compatible with all modern devices. You can use this API for any purpose that requires knowing the location of an IP address. If you want to create a map of your visitors based on their IP addresses, or if you want to offer different content according to geographic location, this API is what you need.
How To Get An IP Address Location With This API?
To get the location of any IP address easily with IpXapi, just follow these simple steps:
- Register for an account on the IpXapi webpage and get a subscription package that adapts to your needs.
- After that, you can start testing the API, so simply insert an IP address.
- Finally, execute the API call. In just a few seconds, you will get all the information you need about the location of any IP address!
As an illustration, the following information was shown when we utilised the IP address “32.193.149.82“:
{
"status": "success",
"country": "US",
"countryCode": "US",
"region": "Washington",
"regionName": "Washington",
"city": "Seattle",
"zip": "98108",
"lat": 47.6229,
"lon": -122.337,
"timezone": "America/Los_Angeles",
"isp": "Amazon.com",
"org": "Amazon.com, Inc",
"as": "",
"query": "32.193.149.82",
"areaCode": "",
"dmaCode": "",
"inEU": 0,
"euVATrate": false,
"continentCode": "NA",
"continentName": "North America",
"locationAccuracyRadius": "1000",
"currencyCode": "USD",
"currencySymbol": "$",
"currencySymbol_UTF8": "$",
"currencyConverter": 0,...
},
"type": "ipv4"
}
The prior response is only. fragment of the full response. It still allows us to conclude that the IP address “32.193.149.82” is most likely from Seatle, US.
Overall, a geolocation API is a great tool for empowering your business, and IpXapi is a fantastic choice for you. So what are you waiting for? Give this accurate IP geolocation API a try and see how easy it is to get information about your website visitors!
