Are you looking for a way to get age and gender estimation with image processing? If so, you should try an API!
In today’s world, there are many ways to get information about a person. You can use social media sites like Facebook and Instagram to find out more about them. You can also use public records, like birth certificates and driver’s licenses, to find out more about someone.
However, there are some situations where these methods may not be the best option. For example, if you need to get information about someone without them knowing; or if you need to get information about someone who doesn’t have a social media account or a driver’s license. Luckily, there is another way to get information about someone without them knowing; and that is by using an API.
Why is demographic segmentation in marketing so important?
Targeting certain audiences using demographic segmentation. When you don’t know anything about your audience, you can’t communicate with them successfully. And to effectively manage your advertising spending, you need a tailored, focused strategy. Giving particular, customized material to a target audience that satisfies a predetermined set of data criteria is known as targeting. With targeting, you can put action behind the segments you’ve created (in this case, utilizing demographics). For instance, you can identify the different demographic groups in your consumer base, such as girls between the ages of 13 and 18.
Campaigns to disengaged consumers are less likely to be run, which boosts ROI right away. By segmenting their email marketing, email marketers have really seen a 760% boost in income. In contrast, due to inadequate segmentation, 85% of new product launches in the US fail to generate the anticipated income.
What Is An API?
An API, or application programming interface; is a set of functions and procedures that allow two software programs to communicate with each other. This means that they can share data and make requests of each other in order to get specific information.
Age and Gender Detector API
This API will take a picture URL and an accuracy boost (integer from 1 to 4) and return the projected age and gender of the individual based on the match.
Use the optional “accuracy boost” variable to boost model accuracy in exchange for a slower API response time in order to improve the accuracy of your request. Values between 1 and 4, with 1 being the quickest and least accurate model and 4 being the most accurate and slowest model, are acceptable arguments. For most use circumstances, we advise using number 2.
This visual recognition API is great for businesses who need to sort a huge image collection by gender or age. Put in place security measures that require users to upload a photo of themselves before you can provide them access to particular features on your platforms.
The faces in a given image will be recognized by this API, which will then return the gender and approximation of age for each individual person. Find the person’s guessed age in the provided photograph. Also, it will choose its gender. Excellent for image sorting and verification. You may need to sort the users’ profile photographs from a database of their images by gender and age in order to start promoting different products or services to consumers.
