The ability to target the correct audience is crucial for any business that wants to grow. This is because it enables them to reach their audience with messages that are relevant to them and appeal to their needs. Therefore, it increases the likelihood of conversion and makes marketing more efficient.

But how can a business achieve this? Well, one way is by using an IP geolocation API. This is a tool that can identify the geographical location of an IP address. Therefore, it can help businesses determine which target audience they should focus on if they want to reach customers in a specific region or country. Optimizing ad targeting with IP geolocation APIs can increase your chances of success when launching a marketing campaign or creating a new product. However, not all of them are accurate and reliable; this is why we recommend using the best one available on the market: IpXapi. 

IpXapi

IpXapi is a simple-to-use, accurate, and reliable IP geolocation API. It allows you to obtain data about an IP address’s location and altitude; as well as other details such as the time zone, country, and more. This can be quite helpful for developers who wish to make websites or apps that cater to particular users or geographic areas. They may utilize it in practically all of their projects because it also supports almost all programming languages.

In addition, this tool is ideal for anyone who wants to improve their marketing strategies by targeting specific audiences based on their location. For instance, if you’re planning on launching a new product in Europe; or if you want to create an ad campaign that will appeal more to European customers than American ones; then this tool will be very useful for you!

How Can You Optimize Your Ad Targeting With This API?

To start using this tool and begin optimizing your ad targeting; all you need to do is subscribe to the IpXapi webpage. Now that everything is set up, you can start testing it without integrating it into any system. To find the location of an IP address, just enter it in the field provided by this API and make an API call. In just a few seconds, you will receive all the information you need!

For instance, the following information is returned when we enter the IP address “215.4.126.185“:

{
  "status": "success",
  "country": "United States",
  "countryCode": "US",
  "region": "OH",
  "regionName": "Ohio",
  "city": "Whitehall",
  "zip": "43218",
  "lat": 39.9747,
  "lon": -82.8947,
  "timezone": "America/New_York",
  "isp": "DoD Network Information Center",
  "org": "DoD Network Information Center",
  "as": "AS749 DoD Network Information Center",
  "query": "215.4.126.185",
  "areaCode": "",
  "dmaCode": "",
  "inEU": 0,
  "euVATrate": false,
  "continentCode": "NA",
  "continentName": "North America",
  "locationAccuracyRadius": "1000",
  "currencyCode": "USD",
  "currencySymbol": "$",
  "currencySymbol_UTF8": "$",
  "currencyConverter": 0,
  "flag": "🇺🇸",
  "callingCode": "1",...
}

Above is a portion of the full response. The IP address “215.4.126.185” therefore appears to have originated in the United States in the region of Ohio.

IpXapi is the finest tool for optimizing your ad targeting. Knowing your audience’s location makes the process of developing effective marketing campaigns easier. For example, if you want to market a vacation rental website in Spain, you can find out where the majority of visitors are coming from and then target them with ads. A great advantage is that this API provides several subscription plans that can easily satisfy any client’s demands! Do not hesitate and start optimizing your ad targeting. Access the IpXapi now!