Are you looking for a way to engage your audience? We have the perfect recommendation for you!
We’ve all heard the saying, “You can’t manage what you can’t measure.” Well, engagement is no different. You can’t improve what you don’t measure.
The first step in improving your social media engagement is to know what it is and how to measure it. Social media engagement is the level of interaction between your brand and your audience on social media.
It encompasses a variety of metrics, including likes, comments, shares, retweets, and other interactions. 
Social media engagement can be measured in a variety of ways, including:

Comments

Likes

Shares

Retweets

Reactions

Engagement rate

Each of these metrics provides insight into how well your social media content is resonating with your audience.

Why should I measure my social media engagement?

Social media engagement is important for a few reasons:

1. It helps you understand what content your audience wants to see.
2. It helps you identify opportunities for content creation and optimization.
3. It helps you identify opportunities for engagement with influencers and partners.
4. It helps you understand how well your current social media strategy is working.
5. It helps you identify areas where you can improve your social media strategy.
6. It helps you identify opportunities for growth and expansion.
7. It helps you understand how well your social media activities are driving sales and leads.
8. It helps you understand how well your team is performing.
9. It helps you identify areas where you need to improve the performance of your team.
10. It helps you understand how well your competitors are doing in their social media marketing.
11. It helps you identify opportunities for competitive advantage.
12. It helps you understand how well your brand is perceived by consumers.
13. It helps you identify opportunities for brand development and growth.
14. It helps you understand how well your marketing activities are resonating with consumers.
15. It helps you identify opportunities for improvement in your marketing activities.
16. It helps you understand how well your marketing activities are resonating with employees and potential employees.
17. It helps you identify opportunities for improvement in your employee engagement strategy.
18. It helps you understand how well your marketing activities are resonating with investors and potential investors.
19. And finally, it helps you identify opportunities for improvement in your investor relations strategy.

How can I measure my social media engagement?

There are a few different ways to measure social media engagement:
1- You can use a social media monitoring tool like Mention or Radian6 to monitor conversations about your brand on social media platforms like Twitter or Facebook.
2- You can use a social media analytics tool like Socialbakers or Brandwatch to analyze trends in social media conversations about your brand over time.
3- You can use a social media sentiment analysis tool like Brandwatch or Sysomos to gauge the overall sentiment of social media conversations about your brand over time.
4- You can use a polling tool like Pollfish to ask questions of social media users about their perceptions of your brand over time.
5- You can use a keyword monitoring tool like Keyword Monitor or Google Search Console to track the volume of searches related to your brand over time.
To make use of it, you must first:
1- Go to Social Media Links Scrapper API and simply click on the button “Subscribe for free” to start using the API.
2- After signing up in Zyla API Hub, you’ll be given your personal API key. Using this one-of-a-kind combination of numbers and letters, you’ll be able to use, connect, and manage APIs!
3- Employ the different API endpoints depending on what you are looking for.
4- Once you meet your needed endpoint, make the API call by pressing the button “run” and see the results on your screen.