Face analysis is a technology that can be used in a variety of applications, from security to emotion recognition. But did you know that this technology has the potential to transform the way we do business and develop our activities? In this article, we’ll explore the potential of face analysis and how you can unlock it with a face analysis API.

Face analysis is a powerful tool that can be used to identify emotions and other facial features. This technology is already being used in a variety of applications, from security to marketing. And it has the potential to transform our life. In this article, we’ll explore the potential of face analysis and how you can unlock it with a face analysis API.

How can face analysis benefit your activities? 

Merchants are constantly concerned about the burden of  fraud when they can’t prove identity, but facial recognition can reduce its occurrence significantly. Just like having an eyewitness at the scene of the crime, facial biometrics provides businesses with a time-stamped, verified image of a client, whether regular or eventual. Likewise, facial recognition technology can be used by businesses to identify loyal customers. This information can offer them deals and discounts to build customer loyalty and improve your reputation in the market.

It is faster and more convenient compared to other biometric technologies like fingerprints or retina scans. There are also fewer touchpoints in facial recognition compared to entering passwords or PINs. It supports multifactor authentication for additional security verification.

Pros and Cons of Facial Recognition

• Helps find missing people.
• Protects businesses against theft.
• Improves medical treatment.
• Strengthens security measures.
• Makes shopping more efficient.
• Reduces the number of touchpoints.
• Improves photo organization.

The outstanding consequence of face recognition is that it improves security systems to identify criminals; this is often cited when arguing in favour of facial recognition, as well as getting rid of unnecessary labour or human interaction. However, there are also plenty of other examples.

Facial recognition is everywhere. What once started as an attribute specific to sci-fi movies is now a part of everyday life: we rely on facial recognition every time we unlock our phones, tag friends in a Facebook post, or go through customs. We may not realize how essential face recognition is commanding our life today. Since the outbreak of COVID-19, facial recognition software vendors have upgraded their algorithms with new features, such as recognizing faces with a mask on.

For these reasons, we highly recommend Face Analyzer API by ZylaLabs. It is powered with AI and Deep Learning to add efficiency to the solution. Besides, it is integrated with a suite of APIs to increase its efficiency, namely Face Analysis API, Age Detection API, Gender Detection API, Facial Expression API, Face Processing API, and others.

Face analysis is a powerful tool that can be used to identify emotions and to make use of it, you must first:
1- Go to Face Analysis API and simply click on the button “Subscribe” to start using the API.
2- After signing up in Zyla API Hub, you’ll be given your personal API key. Using this one-of-a-kind combination of numbers and letters, you’ll be able to use, connect, and manage APIs!
3- Use the different API endpoints depending on what you are looking for.
4- Once you find your needed endpoint, make the API call by pressing the button “run” and see the results on your screen.