Nowadays, online information is crucial. Every day, more and more people are using the internet, which means that there is a lot of valuable information available to them. If you’re looking to target your marketing campaign to specific groups of people, you’ll need to know where they are to design specific marketing campaigns. This is where geolocation comes in.

The geolocation of a device is the identification of its location using GPS technology or other means. It is a useful tool that allows businesses to better understand their customers and provide them with the most relevant services. There are many ways to collect this information. One of them is using an IP data API. An IP address is a number assigned to every device connected to a network that identifies it. It can be used to determine the location of a device on a map, but it is not always accurate because it can be masked.

An IP data API can provide you with all the details about the owner of any IP address, including city, state, postal code, coordinates, and more. You can use this information to determine where your leads are located and target your marketing based on their location. However, it is important to note that not all IP data APIs are created equal. Some may be more accurate than others or offer more features than others. That is why we want to recommend to you the best IP data API in the market “IpXapi“.

IpXapi

IpXapi is a tool that allows you to obtain information about any IP address in just a few seconds. This means that you can use it to obtain information about users’ geolocation and use it for marketing purposes. You can obtain data such as the city in which the IP address is located; the latitude and longitude; the time zone; and others. This API is ideal for those who want to know the location of their visitors or block any IP addresses that do not correspond to their company. 

Using IpXapi

Creating an account on the IpXapi website is the first thing you must do to start making API calls. After that, enter the IP address you want to decode and perform the API request. After a few seconds, IpXapi will present you with all the data you need!

As an illustration, when we typed “74.124.0.39” as the IP address, the API displayed the following information:

{
  "status": "success",
  "country": "United States",
  "countryCode": "US",
  "region": "TX",
  "regionName": "Texas",
  "city": "Dallas",
  "zip": "75270",
  "lat": 32.7797,
  "lon": -96.8022,
  "timezone": "America/Chicago",
  "isp": "zColo",
  "org": "zColo",
  "as": "AS13354 zColo",
  "query": "74.124.0.39",
  "areaCode": "",
  "dmaCode": "623",
  "inEU": 0,
  "euVATrate": false,
  "continentCode": "NA",
  "continentName": "North America",
  "locationAccuracyRadius": "1000",
  "currencyCode": "USD",
  "currencySymbol": "$",...
}

The response presented above is incomplete. However, we can conclude that Texas, US, is probably the IP address “74.124.0.39“‘s place of origin.

Your best option for retrieving users’ online information is IpXapi. It offers everything you need to obtain information about users’ geolocation. Then you can use this information for marketing purposes or security reasons. You’ll only need to provide an IP address! Additionally, it offers a variety of price options so that everyone can use this fantastic tool! Finally, don’t hesitate to get in touch with us if you need help choosing an endpoint or making API requests! Start using it right now!